Prompt researchVisibility monitoringOptimization actionsAEO writerAgent experience suiteAnalytics & attribution
Medical PracticesSaaSLaw FirmsHome ServicesReal EstateAccounting FirmsMarketing AgenciesE-commerce BrandsDental PracticesFinancial AdvisorsMed Spas & AestheticsHospitality & Restaurants
BlogCase StudiesEnginesAboutReviewsResearch
PricingSchedule a call

06 · Attribution

Tie AI visibility to revenue you can actually report.

Visibility that doesn't show up on a P&L is hard to defend. We wire AI traffic into GA4, isolate branded-search lift in Search Console, and put call-tracking on every directory we touch, so the score and the revenue move together.

Schedule a call →See the method

01 · What you get

Concrete deliverables.

Not a deck. Real artifacts that ship into your stack and stay useful past the engagement.

  1. 01

    AI referral tracking in GA4

    Custom channel grouping that separates ChatGPT, Perplexity, Gemini, Claude, and Copilot referrals from generic 'direct' noise.

  2. 02

    Branded-search lift

    Search Console baselined before engagement; lift in branded-query impressions and clicks reported monthly.

  3. 03

    Call-tracking on directories

    Trackable numbers on every NAP-normalized directory so leads from each source are attributed cleanly.

  4. 04

    Monthly attribution report

    Visibility score, AI referral volume, branded-search lift, and tracked calls — one page, side by side.

02 · How it runs

The workflow.

Same cadence every week, every engagement, so progress is visible without a check-in call.

  1. 01

    Wire the tracking

    GA4 channel grouping, Search Console baseline, and call-tracking provisioning all ship in week one.

  2. 02

    Baseline

    First 30 days establish the pre-engagement floor for every metric. Everything after compares against it.

  3. 03

    Monthly report

    One page, four numbers, plotted against the engagement timeline. Built for forwarding to a CFO.

03 · What changes

Numbers we hold ourselves to.

5

AI engines isolated as referral sources in GA4.

30 days

to a clean attribution baseline.

1 page

monthly report — visibility, referrals, search lift, calls.

04 · Questions

The ones we get asked.

Do you replace our marketing analytics stack?
No. We sit on top of GA4 and Search Console — what you already have, configured to show AI traffic distinctly.
What if our category has very low AI referral volume?
Then branded-search lift carries more weight in the report. Most AEO impact shows up there before it shows up as referral traffic.

Let’s increase your AI visibility.

Schedule a Zoom call →

More services

See all →
  1. 01 · Discovery

    Prompt research

    See the prompts your customers actually ask AI.

    View →
  2. 02 · Tracking

    Visibility monitoring

    Know exactly how AI models describe your brand.

    View →
  3. 03 · Execution

    Optimization actions

    Close visibility gaps with specific, prioritized actions.

    View →
  4. 04 · Content

    AEO writer

    Generate AI-optimized content that keeps your brand voice.

    View →
  5. 05 · Crawlers

    Agent experience suite

    Understand how AI crawlers and agents interact with your site.

    View →