Journal
Notes on AI search.
How answer engines decide which businesses to name, and what we’re learning while getting our clients on those lists.
All articles
10 posts
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Jun 4, 2026 · 9 min read
The three layers of AI search — and the AEO strategy for each.
ChatGPT, Perplexity, and Google AI Overviews don't find you the same way. Three distinct layers, each with its own timeline.
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Jun 1, 2026 · 5 min read
Which reviews actually move AI answers.
Engines don't count stars — they read text.
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May 28, 2026 · 5 min read
The knowledge panel is your machine-readable identity. Claim it.
Why the Knowledge Graph matters far beyond Google.
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May 21, 2026 · 5 min read
Measuring AEO when there's no click to count.
Branded search lift, stacked attribution signals, and the visibility score.
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May 14, 2026 · 6 min read
When AI gets your business wrong: finding and fixing hallucinations.
Where hallucinations come from and how to trace them.
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May 7, 2026 · 5 min read
The sources AI trusts — and why your website isn't one of them.
The short, stable citation list behind buyer queries in your category.
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Apr 30, 2026 · 5 min read
Schema markup for businesses: what machines need to read.
The schema types that matter for a business.
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Apr 23, 2026 · 5 min read
How to audit your own AI visibility in an afternoon.
Fifteen queries, five engines, a scoring rubric.
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Apr 16, 2026 · 6 min read
AEO vs SEO: what actually changed.
Ranked links vs composed answers.